Xiao Li is best known for her witty commentary on the current fashion system and pushing the boundaries of knitwear. Using youthful colours, voluminous shapes, and innovative yarns and textures result in an unexpected fusion of unique fabrics. Xiao Li first gained recognition with her bubble gum knitted garments and won the Pitti Filati ‘Feel the Yarn’ competition award for innovative knitwear. This lead to further awards including International Talent Support Diesel Award, an accolade which led to an exclusive capsule collection in collaboration with the brand and sold exclusively at 10 Corso Como. Xiao Li launched her label in 2015 and shows each season at London Fashion Week.